Interestingly, Italian Fashion didn’t actually take over worldwide until after WWII, with many of the Roman noblewomen – four princesses, three countesses and two marchionesses – designing and making exclusive garments for the upper classes – interesting how it was women then who were the centre of fashion design ( Italy & France especially) as opposed to the current time which is mostly male dominated…mmmhhh?! The era paved the way to what then became the most hedonistic and glamourous period – remember 1960’s La Dolce Vita? – in Italian Fashion and Cultural History to date.
The post war period was also key as being the beginning of the Italian creativity, style and flair explosion as we know it today. The grand designers like Valentino, Roberto Cappucci , Emilio Pucci, Missoni, the Fendi Sisters, Princess Irene Galitzine, the Sorelle Fontana, Roberta di Camerino, to name just a few , helped create , cement and sell Italian High Fashion and glamour to the European high classes at the time and especially to the wealthy Americans – who were strong war allies – I always remember my mother mentioning how great and helpful the Americans were during end of WWII to the Italian people.
With Rome been at the centre of grand decadence, it attracted the most creative people from other Italian cities such as Milan, Venice, Bologna , Florence who went there to be part of the glamourous glitterati scene ranging from Filmmakers to Artists. Rome was and still is the quintessential city of beauty with its history, art and great architecture to be found quite literally in every corner – did I mention that I LOVE Rome???? Lol!!
I love romanticising about that period, looking at the photos, movies and listening to the records. Some serious class was shared with the world and a huge Italian economic fashion empire was established and developed.